Everywhere has a story. Every story has a side story. Uncover the city through the eyes of its creative movers and shakers with SideStory Insiders. Enjoy a night’s stay in one of our luxury London hotel’s unique Street Art Rooms, a welcome amenity and a SideStory Street Art or Photography Experience, tailored just for you. Meet your SideStory Insider and explore East London from their perspective, sharing in their expertise.